About Us


Hello Fashionistas! Thank you so much for stopping by our store. Allow me to introduce the face behind the brand; My name is Iris, and I am the founder of Rural Aura Boutique. My background is Hispanic, I love my culture and the latino/hispanic community, [along with all other cultures & backgrounds we welcome you with open arms]

Rural Aura was created by my passion for the beauty and fashion community. Growing up, I always felt self conscious/insecure about the way I looked. In comparison with my peers, there wasn't anyone who exactly looked like me. (fuller figure, hair texture, language, my culture) I always felt like I was the odd ball in the group, standing out and didn’t fit the mold. I felt that if you did not look a certain way or dress a certain way or fit into a certain size you were not considered beautiful. 


I decided to start and launch a boutique with the goals of carrying selections that will make you feel confident while looking good. Rural Aura seizes inspirations from nature's schemes with the quality and feelings of beauty that make you feel confident in your own personal style.

Whether you are lounging around the house, going to the office, on a date, girl's night or running errands. We hope to be apart of your journey and positivity when you wear your clothing as well as offering inclusive size varieties.

When you hear Rural Aura we want you to think of Unique, Diversity, Boldness, Beauty Confidence, & Conquering Style.

We Encourage Our #ruralaurababessquad to be bold, beautiful, brave & confident . Embracing who you are, and let your style speak & be an expression of you.

We hope that you love the options we have to offer. Down to the customer service individually hand packing your orders, quality & stylish selections. It would be a pleasure to meet your styling needs and take favorability in your closet choices.

Should you have any questions please don't hesitate to contact us via DM, email, social media platforms.

If you haven't already signed up, and you are interested in receiving exclusive deals, promotions, & VIP access. Sign up for our email list to recieve 15% off your first purchase & new styles.


Thank you so much for visiting Rural Aura, we hope you enjoy the site

Be Confident & Be You, 


 “If you have a dream, don't let anybody take it away.”

“Always believe that the impossible is possible.”

- Selena Quintanilla Perez


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